Senior Brand Manager
Nestlé
- Київ
- Постійна
- Повна зайнятість
- Develop & implement long term category and brand strategy to assure company targets achievement;
- Brand marketing plans development and alignment with CDT & sales departments, finance, media & research departments, advertising agencies, etc;
- Monitoring and analysis of Nestle and competitors brands market situation, including market share, distribution, volumes, brand health indexes, etc.;
- Defining new opportunities for category and brands development including innovations/renovations and managing such processes;
- Managing new product development projects & relaunches on the market;
- Collaborate effectively with external & internal stakeholders to achieve business targets (advertising agencies, cross-functional team);
- Communication strategy development and creation of communication assets, information materials, product presentations for different internal and external partners.
- Category, Brands P&L and marketing budget effective management
- Deep understanding of consumer needs & insights, initiating recommendations with regards to improve market brand positions, that is portfolio, price positioning, advertising and promo activities, etc.
- Monitor constantly the sales results on national level taking into account brands' regional and trade channel sales performance as a base for identifying needs for corrective actions to be taken;
- Use SAP, I2L, CH to support business processes.
- University degree (Business Management, Marketing or Economics are preferable);
- 4+ years of experience in brand management, product-management and new product launches (FMCG sector is +)
- Successful experience in communication and product development within FMCG sector;
- High level of self-organization, independence and proactiveness
- Handling complexity, problem solving,
- Profound analytical skills
- Organized, reliable, independent, adaptable.
- Strategic thinking;
- Excellent project management, communication, presentation skills;
- Highly developed proactive cooperation abilities, result focus;
- Upper intermediate | Advanced English.
- Мarketing theory and practice;
- Brand Finance;
- Understanding of demand forecast process;
- Мethods and channels of the product advertising;
- Strong experience and knowledge in Digital marketing.
- Agility, ability to adapt to changing environment.
- Develop & implement long term category and brand strategy to assure company targets achievement;
- Brand marketing plans development and alignment with CDT & sales departments, finance, media & research departments, advertising agencies, etc;
- Monitoring and analysis of Nestle and competitors brands market situation, including market share, distribution, volumes, brand health indexes, etc.;
- Defining new opportunities for category and brands development including innovations/renovations and managing such processes;
- Managing new product development projects & relaunches on the market;
- Collaborate effectively with external & internal stakeholders to achieve business targets (advertising agencies, cross-functional team);
- Communication strategy development and creation of communication assets, information materials, product presentations for different internal and external partners.
- Category, Brands P&L and marketing budget effective management
- Deep understanding of consumer needs & insights, initiating recommendations with regards to improve market brand positions, that is portfolio, price positioning, advertising and promo activities, etc.
- Monitor constantly the sales results on national level taking into account brands' regional and trade channel sales performance as a base for identifying needs for corrective actions to be taken;
- Use SAP, I2L, CH to support business processes.
- University degree (Business Management, Marketing or Economics are preferable);
- 4+ years of experience in brand management, product-management and new product launches (FMCG sector is +)
- Successful experience in communication and product development within FMCG sector;
- High level of self-organization, independence and proactiveness
- Handling complexity, problem solving,
- Profound analytical skills
- Organized, reliable, independent, adaptable.
- Strategic thinking;
- Excellent project management, communication, presentation skills;
- Highly developed proactive cooperation abilities, result focus;
- Upper intermediate | Advanced English.
- Мarketing theory and practice;
- Brand Finance;
- Understanding of demand forecast process;
- Мethods and channels of the product advertising;
- Strong experience and knowledge in Digital marketing.
- Agility, ability to adapt to changing environment.