
PPC Team Lead (Amazon)
- Київ
- Постійна
- Повна зайнятість
- Lead, mentor, and develop a team of Amazon PPC specialists
- Assign tasks, set goals, and provide training and feedback
- Ensure effective communication and collaboration within the team
- Develop comprehensive Amazon PPC strategies aligned with marketing and sales goals
- Conduct market, competitor, and customer research to inform strategic decisions
- Identify target audiences and select relevant keywords
- Oversee the setup and optimization of Amazon advertising campaigns, ensuring best practices are followed and performance goals are met
- Review and approve campaign structures, budgets, and bidding strategies to ensure alignment with performance targets
- Review performance data, support A/B testing initiatives, and drive strategic decisions based on insights
- Work closely with creative teams to develop compelling ad copy and visuals aligned with brand messaging
- Guide targeting strategies and provide feedback to ensure campaign relevance and effectiveness
- Own the development of PPC strategy, define key KPIs, track campaign performance, and prepare clear reports with insights and recommendations.
- Ensure strategy execution stays on track and KPIs are consistently met.
- Work closely with marketing, sales, and analytics teams to ensure PPC strategies support broader business objectives
- Maintain strong communication with internal teams and external partners as needed
- Stay up to date with Amazon advertising trends, best practices, and platform updates
- Identify and leverage new features and opportunities to enhance campaign performance
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