Content Writer

Volpis

Львів
Постійна
Повна зайнятість

16 годин тому

WHO WE ARE:Volpis is a company of ambitious professionals providing Web & Mobile App Design and Development services for more than 9 years. Regularly listed in the Top IT Outsourcing Companies and Top Custom Software Development Companies on . Being a full-service company, we provide expertise in all phases of the software development life cycle. We've successfully covered more than 100 products all over the world. Together, we've created a dynamic, fun, inspiring environment where we can be ourselves and grow each day.Location - LVIV!Required Experience/Skills:

2+ years of experience in B2B content marketing for software development companies;
Proven success in creating high-performing SEO articles that rank and generate leads in competitive B2B spaces;
Experience building content clusters within industry verticals;
Strong SEO knowledge - including keyword research, SERP analysis, and on-page optimization;
Quickly grasp complex technical and business topics through research or communication with internal experts;
Ability to write in a defined Tone & Voice, getting it right on the first try;
Analytical mindset. Сonfident using tools like GSC, Ahrefs, or SEMrush to monitor performance and implement improvements;
Excellent communication skills - able to extract insights from experts and translate them into clear, authoritative content;
Ability to clearly explain and justify your editorial decisions;
Basic experience with link building;
Proficiency in AI tools to accelerate writing process;
Solid understanding of EEAT principles;
Understanding of how to align content with sales goals and buyer journeys;
Proactive and self-motivated - driven by measurable outcomes.

Would be a plus:

Familiarity with Account-Based Marketing (ABM), lead generation funnels, or newsletter content strategies.

Responsibilities:

Build and maintain a content plan for assigned industry verticals - including both new content and article updates;
Conduct in-depth SEO research - identify keywords, analyze SERPs, evaluate competitor content, and define structure based on search intent;
Interview internal experts (developers, CTOs, BAs) to extract insights for original, experience-driven content;
Write long-form, high-quality SEO articles, case studies, and landing pages that follow our internal structure, format, and tone;
Optimize each piece for SEO, EEAT, internal linking, and conversion-focused structure (including metadata, CTAs, visuals, and FAQs);
Organize backlink building to support content growth;
Publish and format content on our website using the WordPress console;
Track content performance in GSC, Ahrefs, or other analytics tools and propose data-driven improvements.

Your Benefits:

15 days paid vacation;
7 days 100% paid sick leaves;
Sport and health compensation;
Flexible working hours;
Corporate training (internal and external);
IT Cluster membership;
Personal Birthday and anniversary gifts;
Сorporate parties and team-buildings;
Company legal and accounting support.

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